48‑hour sprint structure Short **landing page CRO** bursts compound. Allocate two focused days quarterly.
Day 1 Morning: Diagnostic snapshot Pull: top exit sections, scroll depth median, rage click count, form abandonment %, device split speed data. Watch 5 session recordings. List friction hypotheses.
Day 1 Afternoon: Clarity & proof Rewrite headline (Outcome + Mechanism). Tighten subhead to remove filler adjectives. Swap one vague testimonial for metric-rich micro-case.
Day 2 Morning: Friction & form Remove non-essential fields (anything not used in first 14 days). Add inline validation + success microcopy. Consider multi-step if >5 fields remain.
Day 2 Afternoon: Visual & speed pass Unify spacing scale (4/8 multiple). Remove decorative animation that blocks first input paint. Compress hero media, convert heavy PNG to AVIF.
Post-sprint measurement Track delta in: primary CTA click %, form start %, submission %, LCP, CLS. If lift < baseline variance, log learnings and iterate.
Repeat process; benchmark each sprint cumulative conversion lift.